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The model of direct payments in the internet business
Svobodová, Kateřina ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
Diploma thesis is sighting to function direkt payments in electronic scene. Diploma thesis is determining model, which helping with direct payments in the internet business. The aim of diploma thesis is proposal model, which will have better conditions for direkt payments in e-shop. It was better for all companies, which use direct payments in their electronic business. Product of this thesis is abstractedly model, which is applicable for all internet business.
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Model Dialog Interface for E-commerce
Suda, Karel ; Pivoňka, Ondřej (referee) ; Dvořák, Jiří (advisor)
The aim of the thesis is to make a model of dialog interface for e-commerce, for companies entering the e-market, or to help companies which doing business on the Internet to improve communication with customers. In this thesis are described in detail the variol formo f dialog interface. The analysing part mainly deals with all kinds of dialog interface of e-business. The proposing part recommend solutions under various forms of business.
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Proposal of Sales Promotion for E-shop
Liebscher, Lukáš ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.
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E-shop design and implementation of company
Horsák, David ; Svoboda, Zdeněk (referee) ; Dvořák, Jiří (advisor)
This diploma work characterizes and analyzes the business company. It contains method of solving problems, consequent on the analysis, solving implementation problems and it is project tools for improve future position of company on market by means of electronic market. For further, it is describe economics analysis of design e-shop and it is implementation in chosen company.
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E-commerce Expansion Management
Sojka, David ; Pfeifer, Marcel Rolf (referee) ; Putnová, Anna (advisor)
This master thesis pursues a business model of an online store's international expansion in Europe. According to theoretical backgrounds, it evaluates the state of currently used methods of today's expansion strategy. Further, a management plan for systematic expansion is being proposed along with risk mitigations, stabilization of current international operations, and a proposal of a technological-information solution for data science.
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Building of Successful Web Projects
Kadeřábek, Jakub ; Zapletal, Petr (referee) ; Kříž, Jiří (advisor)
This diploma thesis considers with describing of methods and procedures used in process of production and building successful web projects. Main spheres of interest are e-business strategy, strategy of internet marketing and procedures of managing customer relationship. Theoretic notes are demonstrating on practice example of project management in case study which describes application of internet shop.
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